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Wi Liem Chua
Melbourne
Partner

Wi Liem Chua

Starting my career on the retail floor and working across different roles throughout the retail support office, provided me with the vital lens to see my clients’ challenges and opportunities through “retailer” eyes first and as “consultants” second. My goal is to design the strategic architecture required for my clients to realise their ambitions, and to also support this by building and embedding sustainable change, helping them realise demonstrable value for their customers. This is our execution advantage for our clients.

National Head of Retail and Consumer Products
Partner - Management Consulting

Wil is a retail leader, specialising in implementing enterprise-wide transformation and designing operating models for the future to enable client growth and customer value generation.

Trusted by top ASX listed retail executives, Wil leverages 15 years of hands-on experience in building and executing transformation initiatives, connecting the people and the dots across the retail value chain.

Wil’s consulting approach focuses on providing clients with actionable insights and personalised solutions to capitalise on the current dynamic retail market, ensuring they stay ahead of the curve and maintain a competitive edge in the retail industry.

Experience

  • Strategy activation
  • Operating model redesign
  • Cost optimisation
  • Business transformation
  • Process redesign 
Qualifications
  • Member of the Institute of Chartered Accountants in Australia
  • Bachelor of Business (Entrepreneurship)
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Wi Liem Chua
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