Innovate or perish – if not the motto for the Technology & Media sector, it is at least the theme song to which most businesses in this space dance to.
The sector is dynamic and fiercely competitive – and having a great product doesn’t guarantee success.
In Australia, we have a wide range of businesses in the sector – from the large and established telcos through to digital start-ups. And of course, technology is pervasive. Think about your own company – even if you don’t work in the sector, you are using technology to perform better, connect and manage your processes or provide a better client experience. Think about your home and social life – how you share and connect with friends and family, how you find that perfect recipe, research a fun family holiday. All powered by technology – and refined by algorithms that learn from your online behaviour to surface information and search results most relevant to you.
More than any other sector, technology is global – but locally we are fostering our own Technology & Media sector. It’s a relatively small sector, made smaller due to our sparse population and fewer incentives to innovate and commercialise than other jurisdictions. Yet Australians are early adopters of technology and some successful technology start-ups originated on our shores, like Atlassian, Afterpay, Nearmap and Canva.
There are some unique challenges in this sector – particularly for start-ups and the mid-sized tech companies. The ability to invest in research and development, as well as a tax system that hasn’t kept up with advancements in the sector can stymie companies in this space from getting to market first, and then scaling up.
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